Ruthie's in the News

Doing good and helping others is Ashlee Kleinert’s bread and butter – literally.

Over a decade ago, Kleinert attended a national conference for event planning where a speaker mentioned food trucks were a new trend on the block. Although Kleinert didn’t have any prior experience with that business, she took the idea and ran with it. Or, drove with it.

A Dallas food truck owner with a recipe for great sandwiches and giving back now has an assist from the Dallas Mavericks.

The Dallas Mavericks is launching a new initiative with an impactful food truck concept in Dallas.

Ruthie’s For Good is a food truck business that serves as a fresh-start employer for individuals previously touched by the criminal justice system.

The Mavs will team up with Ruthie’s for community events throughout the season, including Snacks of Kindness, which supports non-profits and different groups by providing delicious meals while spotlighting their community work across North Texas.

Find out why Ruthie’s Food for Good is teaming up with the Dallas Mavericks to make North Texas a better place.

Named after Kleinert’s grandmother, Ruth, Ruthie’s was one of Dallas’ first trendy food trucks. Over the years, Ruthie’s has expanded to four food trucks and can be found on numerous local “best grilled cheese” lists.

In 2011, Ruthie’s gourmet grilled cheese truck began rolling down the streets of Dallas. It was early in the city’s food truck renaissance, with most well-heeled Dallasites preferring to dine in a traditional brick-and-mortar versus eating while standing.