What Ruthie's is All About

A Dallas Nonprofit Food Truck With a Mission

Ruthie’s Fueled by Good is a 501(c)(3) nonprofit food truck and cafe in Dallas that serves gourmet grilled cheese while creating real community impact. As part of the Good Foundation, Ruthie’s combines comfort food with purpose by supporting nonprofit partners, investing in second-chance employment, and creating opportunities for people rebuilding their lives through meaningful work and job training.

Ruthie’s is more than a grilled cheese brand. We are a Dallas nonprofit food truck and cafe built to serve great food, create second chances, and strengthen the community through intentional hiring, nonprofit collaboration, and purpose-driven hospitality.

Our Community Impact

Visit Ruthie’s Cafe in South Dallas

Ruthie’s Cafe is open Monday through Friday 8am to 6pm and Saturday for brunch from 8am to 2pm. We’re located at 1632 Martin Luther King Jr Blvd. Suite 100. The Cafe proudly supports St. Philip’s School and Community Center, with all proceeds going directly to help fund the amazing work they do in our community.

Ruthie's Cafe in South Dallas

Our Mission

To provide exceptional service and quality comfort food in order to impact our local community and non-profit organizations.

Making News

“When Ashlee Hunt Kleinert first decided to launch a food truck company, the concept started out as a fun side project—something to complement her already-established event planning business. ‘Food trucks were just hitting the Dallas scene, and Ruthie’s Rolling Cafe offered such a unique way to engage with customers,’ says Kleinert, ‘so I ultimately closed the events side and went 100% in on the food truck in 2011.’ Fast-forward eight years…”

NBC 5

What started as a South Dallas food truck with a mission of second chances is now headed to one of the biggest stages in sports. NBC 5’s

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WFAA

Ruthie’s Cafe celebrates its first anniversary, giving South Dallas residents an opportunity for growth. They plan to keep growing their mission this year.

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Dallas Morning News

On a mural in South Dallas, there’s a quote from Malcolm X: “To have once been a criminal is no disgrace. To remain a criminal is the disgrace.”

Less than a mile up the road, an entrepreneurial 40-year old man named Roy Morales is living that truth as manager of Ruthie’s Cafe, turning his back on roughly 18 years of prison-gang membership.

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NBC 5 DFW

Lady Yvette’s Teacakes shares the story behind these delicious treats and their rich history.

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Culture Map Dallas

A new coffee bar has debuted in South Dallas, at Ruthie’s Cafe, the restaurant located at 1632 Martin Luther King Blvd. #100. The restaurant added the coffee bar with a menu of coffee and espresso drinks in response to customer demand, says Kaileigh Johnson, Executive Director of The Good Foundation of Texas, the cafe’s parent company.

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Eater Dallas

Ruthie’s Cafe for Good opened in South Dallas at the end of February with a mission. As founder of the cafe and of the Good Foundation, Ashlee Kleinert wanted to transition from a food truck into a full-blown storefront in a historically Black neighborhood that has long been considered a food desert.

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City Lifestyle

“Doing well while doing good” may be a cliché in philanthropic circles, but while many organizations merely talk the talk, Ruthie’s, a Dallas-based food business, is genuinely walking the walk.

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