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D Magazine

Ruthie’s Rolling Cafe food trucks have changed their name to reflect a partnership with Cafe Momentum, the non-profit that works with at-risk youth. The food trucks, now emblazoned with the new moniker, Ruthie’s Fueled by Cafe Momentum, will function as a landing place for youth who have completed the downtown program and want to pursue a paid fellowship.

“We’re thrilled, we’re just so excited,” says Ruthie’s founder Ashlee Kleinert.

The genesis of the partnership comes from another program, Ruthie’s Snacks of Kindness, in which Ruthie’s team delivers to a different non-profit organization every month—part of Kleinert’s big-heartedness. One of those organizations last year was Cafe Momentum. The seed was planted.

“I’d been wanting more purpose and more intention with the truck,” Kleinert says. “And I don’t want to become a non-profit. Do you have any use for a food truck?” she asked Cafe Momentum director Chad Houser. His reply, according to her: “You’re not gonna believe this, this is perfect.” And so it began.

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