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Food Truck Empire

Known for their variety of nostalgic, melty grilled cheese sandwiches, made fresh-to-order, Ruthie’s Rolling Café, is thriving in America’s booming food truck industry. Since starting out seven years ago as one of the first food trucks in Dallas, Texas, they’ve grown from one truck to three and recently took Ruthie’s to the East Coast, with the opening of their first franchise truck in Newark, New Jersey.

Things really started to pick up for Ruthie’s Rolling Café when they dipped their toes into catering and events. Maintaining consistent revenue solely from daily foot traffic can be hard for a food truck, which is why many have turned to catering and events to increase their bottom line. However, managing and tracking these events can be a lot of work, on top of day-to-day operations, and doing it manually (as many organizations do) is tedious, and leaves too much room for human error. Ruthie’s knew they needed a software program that would help them stay organized while they continue to grow and expand their reach. For that, they turned to Gather, a cloud-based event management software for restaurants and venues.

With Gather, they are able to respond to lead inquiries more quickly, streamline their current booking process, and better analyze how their business is performing. As Ruthie’s regularly books five events per week, and ten during their busy season (March-June, Sept.-Nov.) Gather has been a game changer for their business, resulting in more bookings (60% increase) and an incredibly fast and error-proof booking, invoicing and proposal process. Their customers love it too because they are now able to easily a booking right on their website — allowing them to book on their time, without even picking up the phone.

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