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The bright blue Kindness Truck, as it’s known, is emblazoned with the words “Do all things in kindness” and makes regular stops to serve free food to groups like emergency workers and veterans. As the truck’s website says, “The goal is simple … put a smile on people’s faces and joy in their hearts by combining delectable comfort food with a community purpose.”

Ashlee Kleinert, founder of both the award-winning food truck Ruthie’s Rolling Cafe, which specializes in grilled cheese, and the nonprofit Executives in Action, which provides business guidance to charitable organizations, explains how the idea came about. “We decided to take one of our trucks and move it over to the nonprofit side, and we came up with this idea ‘random snacks of kindness,’ although it could also refer to acts of kindness, like taking in donations of food or blankets,” she told TODAY.

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